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| THE PROJECT PROJECT PARTNERS INDUSTRY / CONSUMER / NGO INVOLVEMENT WORKPACKAGES WORKPACKAGE 1: Develop methods for the elicitation of affective and moral concerns from consumers WORKPACKAGE 2: Integrate affective and moral concerns into a model of consumer decision-making WORKPACKAGE 3: Develop and apply methods for segmenting consumers based on FRL and means-end chain theory WORKPACKAGE 4: Cross-cultural study of consumer attitudes and behaviour on choice of organic foods WORKPACKAGE 5: Disseminate the implications for the marketing and acceptance of organic foods in Europe PARTNERS AREA RELATED PROJECTS / LINKS CONTACT US PUBLICATIONS MEDIA INFORMATION Project #: QLK1-2002-02446 Acronym: CONDOR |
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