home ..... workpackages ..... workpackage 1
	THE PROJECT PROJECT PARTNERS INDUSTRY / CONSUMER / NGO INVOLVEMENT WORKPACKAGES WORKPACKAGE 1: Develop methods for the elicitation of affective and moral concerns from consumers WORKPACKAGE 2: Integrate affective and moral concerns into a model of consumer decision-making WORKPACKAGE 3: Develop and apply methods for segmenting consumers based on FRL and means-end chain theory WORKPACKAGE 4: Cross-cultural study of consumer attitudes and behaviour on choice of organic foods WORKPACKAGE 5: Disseminate the implications for the marketing and acceptance of organic foods in Europe PARTNERS AREA RELATED PROJECTS / LINKS CONTACT US PUBLICATIONS MEDIA INFORMATION     Project #: QLK1-2002-02446 Acronym: CONDOR		Workpackage 1: Develop methods for the elicitation of affective and moral concerns from consumers Workpackage led by: Prof. Richard Shepherd (Project partner contact details) Background: Many of the approaches developed to try to model consumer decision-making have not taken due account of the affective or moral influences on choice. Thus in work using the Theory of Planned Behaviour (TPB), cognitively based beliefs tend to predominate at the expense of affective feelings or moral concerns. This is partly due to the way in which the theory is conceptualised and partly due to the methods employed in eliciting underlying potential influences. What is required is the development of methods, which will allow adequate account to be taken of these less rational influences on behaviour. Overall objective of Workpackage 1: To develop and test novel methods for the elicitation from consumers of affective and moral concerns in the choice of processed and fresh organic foods. Participating Centres: • Food, Consumer Behaviour and Health Research Centre, UK • VTT Biotechnology and Food Research, Finland • INRAN, Italy