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	THE PROJECT PROJECT PARTNERS INDUSTRY / NGO INVOLVEMENT WORKPACKAGES WORKPACKAGE 1: Develop methods for the elicitation of affective and moral concerns from consumers WORKPACKAGE 2: Integrate affective and moral concerns into a model of consumer decision-making WORKPACKAGE 3: Develop and apply methods for segmenting consumers based on FRL and means-end chain theory WORKPACKAGE 4: Cross-cultural study of consumer attitudes and behaviour on choice of organic foods WORKPACKAGE 5: Disseminate the implications for the marketing and acceptance of organic foods in Europe PARTNERS AREA RELATED PROJECTS / LINKS CONTACT US PUBLICATIONS MEDIA INFORMATION     Project #: QLK1-2002-02446 Acronym: CONDOR		Workpackage 2: Integrate affective and moral concerns into a model of consumer decision-making Workpackage led by: Dr Liisa Lahteenmaki (Project partner contact details) Background: A model of consumer choice of organic foods will be developed. This will follow the basic structure of the TPB and will directly employ the methods developed in WP 1 in order to measure affective associations and moral concerns. In this WP the relative utility of different formulations for the measures of affective and moral concerns will be tested. A standard questionnaire will be developed, translated and tested in the UK, Finland and Italy. Overall objective of Workpackage 2: To integrate affective and moral concerns into a model of consumer decision-making in relation to organic foods. Participating Centres: • VTT Biotechnology and Food Research, Finland • Food, Consumer Behaviour and Health Research Centre, UK • INRAN, Italy