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	THE PROJECT PROJECT PARTNERS INDUSTRY / CONSUMER / NGO INVOLVEMENT WORKPACKAGES WORKPACKAGE 1: Develop methods for the elicitation of affective and moral concerns from consumers WORKPACKAGE 2: Integrate affective and moral concerns into a model of consumer decision-making WORKPACKAGE 3: Develop and apply methods for segmenting consumers based on FRL and means-end chain theory WORKPACKAGE 4: Cross-cultural study of consumer attitudes and behaviour on choice of organic foods WORKPACKAGE 5: Disseminate the implications for the marketing and acceptance of organic foods in Europe PARTNERS AREA RELATED PROJECTS / LINKS CONTACT US PUBLICATIONS MEDIA INFORMATION     Project #: QLK1-2002-02446 Acronym: CONDOR		Workpackage 3: Develop and apply methods for segmenting consumers based on Food Related Lifestyle (FRL) and means-end chain theory Workpackage led by: Prof. Dr John Thogersen (Project partner contact details) Background: It is important to realise that consumers differ in their choice of foods and also in relation to the choice of organic foods. The Food Related Lifestyle (FRL) instruments are very well suited to capture this heterogeneity. Work on FRL has identified a number of segments (between five and seven) across European countries, some of which are shared across borders, while some are idiosyncratic. The segmentation is designed based on general food choice and therefore will have to be modified to account for the special nature of organic food choice. Overall objective of Workpackage 3: To develop a method for segmenting consumers based on the FRL and means-end chain theory. Participating Centres: • MAPP, Denmark • Food, Consumer Behaviour and Health Research Centre, UK • University of Murcia, Spain • FRCN, Germany