Workpackage 4:
Cross-cultural study of consumer attitudes and behaviour on choice of organic foods

Workpackage led by:
Dr Anna Saba
(Project partner contact details)

Background:
The insights, theories and methods developed in Workpackages 1-3 are brought together in this workpackage and tested in the UK, Sweden, Finland, Italy, Greece, Denmark, Germany and Spain in order to provide knowledge on differences and commonalties across member states. The member states included represent a geographic spread across the EU and in particular include both Northern and Southern European states and also states varying greatly in market penetration of organic foods (from the highest EU per capita expenditure on organic produce in Denmark to the lowest in Greece).

Overall objective of Workpackage 4:
To integrate the methods and theoretical developments and test the resulting model across member states.

Participating Centres:
• INRAN, Italy
• Food, Consumer Behaviour and Health Research Centre, UK
• VTT, Finland
• Agricultural University of Athens, Greece
• University of Murcia, Spain
• MAPP, Denmark
• FRCN, Germany
• Uppsala University, Sweden